Kelley Automotive Dealerships, Landscape Design

JPR was selected to design a comprehensive landscape and irrigation plan for multiple Kelley Automotive dealership locations, with the goal of meeting Fort Wayne City Code while also enhancing the customer-facing image of each site. The landscape design needed to do more than meet regulatory requirements—it had to align with the dealerships’ brand identity, elevate the presentation of the buildings, and create a strong first impression for potential buyers. With vehicle sales being a highly visual and customer-driven market, the outdoor environment plays a critical role in setting the tone for the customer experience.

A primary challenge of the project was developing a landscape strategy that maintained a high level of visual appeal across all dealership sites while remaining cost-effective and easy to maintain. JPR addressed this by designing a consistent plant selection and layout approach that could be replicated across properties, allowing for streamlined maintenance without sacrificing curb appeal. The landscaping not only complements the modern architecture of each facility, but also establishes a professional, polished setting that draws customers in and supports the dealerships’ sales environment. By creating a cohesive and attractive landscape across Kelley’s network of dealerships, JPR helped strengthen brand consistency and provide a welcoming atmosphere that supports long-term customer engagement.

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