JPR was asked to consult with the Montgomery Biscuits – a Double-A Minor League Baseball team – to help improve fan experience at the Riverwalk Stadium, located in downtown Montgomery, Alabama.
While watching from the center field group picnic area, a feeling of separation from the rest of the stadium and the activities occurring on the field was felt. This feeling of separation was amplified due to the length of the concourse from the picnic area entrance to the center field group picnic area.
JPR was able to solve the concerns in a simple and cost-effective manner. Landscaping that separated the picnic area from the field was removed and the concrete surface was extended to the outfield wall. Picnic tables now sit right on top of the outfield wall, pulling fans into the game experience. In addition, the concourse was rerouted to move the entrance closer to the rest of the stadium, decreasing the walk and making the experience more enjoyable for the fans