Riverwalk Stadium

JPR was asked to consult with the Montgomery Biscuits, a MiLB team, to help improve their fan experience at Riverwalk Stadium in downtown Montgomery, Alabama.

Observations made from the center field group picnic area revealed a sense of isolation from the rest of the stadium and the on-field activities. This feeling was exacerbated by the long concourse stretching from the picnic area entrance to the center field group spot.

JPR addressed these concerns effectively and economically. They removed landscaping that separated the picnic area from the field and extended the concrete surface to the outfield wall. This adjustment placed picnic tables directly on the outfield wall, immersing fans in the game. Additionally, the concourse was rerouted to bring the entrance closer to the rest of the stadium, reducing walking distances and enhancing fan enjoyment.

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